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The Onboarding Opportunity

The Onboarding Opportunity: The Need for Better Business Banking and Account Opening Experiences

Business banking users—whether we’re talking about a mom-and-pop’s part-time manager, a stay-at-home parent with a side hustle, or a thriving professional practice—are not that different from consumer banking users. They go home to binge Netflix, make quick buys on Amazon, and use their smartphones more and more every day.

They’ve come to expect a certain kind of user experience—intuitive, frictionless, and mobile. But a lot of business banking solutions seem to ignore these expectations.

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